Nintendo Games Will Soon Be On Android & iOS Devices
Japanese-based video game developer Nintendo persistently “refuses to license its intellectual property to other gaming platforms, fearing that doing so may threaten its traditional, console-based business model.” But “as the mobile gaming industry has grown into an estimated $25 billion market,” it was difficult not to budge. Among other reasons, competition has gotten fierce as competitors such as Sony began making more games for other consoles. In an attempt to reach “hundreds of millions of new user,” Nintendo partners with Japanese mobile game manufacturer DeNA to jointly develop games for handheld devices such as smartphones, tablets and even PCs. Among newly developed games, familiar classics such as Mario, Pokemon and Zelda will soon be available for in-app purchase. According to The Wall Street Journal, “Nintendo will purchase a 10% stake in DeNA for $182 million as part of the cross-sharholding deal.” “This is about the most drastic, bold shift in strategy Nintendo could have undertaken.” And as long time fans of Nintendo, we hope this step-forward will allow Nintendo to keep its traditional touch.
March 16, 2015 / author: Elle / source and photos: macrumors